Gaspare Como

For Gaspare, an identity has been created that focuses on color and the contrast of sensations, in reference to his stylistic code and therefore to his artistic production.

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The site was created specifically to collect the artist's production, cataloguing his works based on the series of belongings.

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The business card therefore has orange and the duality between smooth and rough that distinguishes its technique. An editorial product that is linked to the digital one through a QR code that leads directly to the website.

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The experience we have built is an artist's declaration of intent, where his Sicilian and multi-cultural personality is expressed. Right from the start, a custom-made loader evokes the welding techniques it uses to join heated metal droplets, until they become incandescent and orange.

The orange color was chosen together with Gaspare also in reference to his origins and his strong and lively personality.

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Given the large multi-cultural audience, we welcome users from different cultures with the Localization of the text, rather than literal translations, we chose to speak like the natives, even with Sicilian.

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We created a simple site that would allow us to display the works in an attractive way, and thanks to micro-interactions, given a touch of life to navigation.

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Everything was tested with end users who provided feedback to improve the navigability and the use of the site.

Il biglietto da visita possiede quindi l’arancione e la dualità tra liscio e ruvido che contraddistingue la sua tecnica. Un prodotto editoriale che si lega a quello digitale attraverso un QR code che indirizza direttamente al sito web.

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L’esperienza che abbiamo costruito è una dichiarazione d’intenti dell’artista, dove si esprime la sua personalità Siciliana e multi-culturale. Fin dall’inizio, un loader fatto ad hoc evoca le tecniche di saldatura che usa per unire gocce di metallo riscaldate, fino a diventare incandescenti e arancioni.