Tenute Valso

Tenute Valso is a young winery in Alcamo, born from a long family tradition.
A company that looks to the future without forgetting its roots.

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The objective was clear: to make themselves known, to make the name memorable, to present their wines and to affirm their presence on the web.

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To do this, an in-depth study was carried out: from the location to the identity of the founders, from the oenological proposals to the browsing experience.

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A work that has transformed the history of the company into a story, and the digital presence into an authentic extension of the brand.

The wines, the Vallone family and the land: these are the three stories to tell. Keeping in mind the expectations, desires and needs of the user, among these three stories we decided to give centrality to wines, which differ from each other in terms of type, price range and consumption habits.

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Each product then has a dedicated page, which adapts from time to time to the different personalities of the wine and presents the user with information on taste and olfactory properties, on recommended combinations, on the processing process and on the story behind the name.

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Thus obtaining detailed product sheets, able to give personality to the different wines and suitable both for the average consumer and for experts in the sector.

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Concluding the user experience is the story of the Vallone family and their generational link with viticulture, which aims to transmit the values on which the company is founded.

‍“Sicily for the world” it is not only the company's claim, but also the basis from which to structure the editorial plan.

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A visual story has been built starting from the places where Tenute Valso's wines come to life. Carefully choosing the locations for wine shoots, in order to enhance every biome and every nuance of the territory from which they are born.

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After a careful analysis of the sector, we chose a language that informs and involves (infotainment).
Telling the Sicilian wine tradition with respect and passion, intertwining the faces and gestures of those who work on the characteristic landscapes of Sicily.

The site served as a springboard for Tenute Valso. Our partner has entered the Alcamese market, saturated with wineries lacking a digital presence and a coherent proposal.

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The identity created by us and the great expertise of our partner have proved to be ideal for making room and building a solid presence in a few years.

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From shooting to micro-interactions, every detail has been taken care of to elevate the Tenute Valso project.