Drykos

Preparation to carry out the work: analysis of the company and the target market, the products and the partner's needs.

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The company is based in several countries but its center is Italy, they have collaborated on projects with the Milan Polyclinic, Borio Mangiarotti, Milano Bicocca, to name a few.

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Their proprietary technology is a revolution in the construction sector, as it has ecological, sustainable advantages, with low maintenance costs, for large and small projects that last over time.

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Furthermore, in the Italian market, there are very few companies able to offer comparable solutions.

‍Verification of income

The first thing we did was analyze which digital services the company used, then looking for better and possibly cheaper or modern alternatives, then trying to thin out the number of services, selecting those that are most functional and convenient, immediately reducing the costs of managing the digital image and internal services.

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From site to multilingual web platform

The partner needed a reserved area, which we developed to allow collaborators, employees and even anyone who wants to register to access particular documents, with different permissions and roles depending on the user.

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Given the vast presence on the national territory, an interactive map has been implemented to show in Italy and also abroad the Drykos distribution network, offices and foreign branches and given the company's presence in various countries around the world, we have translated the site into English, Turkish, Portuguese and Arabic, and all the company documentation into English and Turkish.

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Conclusion

We quickly responded to the most imminent needs of our partner, providing him with a more complete and efficient platform.

‍Restructuring and indexing

The site already clearly reflected Drykos' brand identity, from which we started to create a design system, made up of weights, dimensions, distances and measures aimed at creating uniformity and consistency.

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Thanks to a work of study and planning, the site is restructured on every page to facilitate the user in browsing and the search engines in indexing.

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According to the same principles, the copy has been revised, making it more understandable to a less experienced audience, without however renouncing the complexity required by the sector and the products.

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Before making further changes to the site, we optimized all content for indexing, from documents to images, setting the stage for solid visibility on Google.

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Navigability and interactive design

With a new navigation menu, it has been made possible for anyone who explores the site to move easily and intuitively. Each page has a short summary already in the drop-down menu and the complexity of the site is counteracted with a simple and rational division.

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In this way, the user's needs are at the center of the structure of the site, who will immediately have a clear idea of which page to visit depending on their needs. In addition, thanks to the search bar, you can immediately find any content you are looking for.

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Finally, navigation has been made more stimulating by introducing animations in the text, in the background and replacing stock photos that are too generic with proprietary images.

After a study of the keywords, an editorial plan was created with in-depth articles in which we talk extensively about technology, products, research in this field and the systems devised by our partner. From the articles, the contents for carousels on Instagram were then extracted.

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An SEO growth strategy devised in this way, however, brings results in the medium to long term. To obtain more visits even in the short term, a campaign was therefore launched on Google Ads.

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Conclusion

Thanks to these interventions, our partner's site responds better to Google indexing, has greater visibility and offers the user an intuitive and pleasant navigation.

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With keywords and optimization, both of the experience and the content, the site is now well placed on Google, visits have risen to thousands per month and site conversions have started to rise.

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Drykos now has a complete, efficient and economic web platform, which allows collaborators to immediately find what they need, interested or curious users to read and learn about this technology and the proposed offer, and potential customers to have a complete window on the company.